Improving the experience of living with a chronic illness

Design Research Lead

Planned research, built interview guide and ran sessions with patients and their family and friends. Conducted desk research. Collaborated in ideation and strategy. 

Team included a project lead, participant recruiter and co-analysts.

Client was a global pharmaceutical company with goals to increase awareness and support for patients with Psoriasis, Psoriatic Arthritis and Ankylosing Spondylitis. 

A pharmaceutical marketing team was looking for 

opportunities to increase awareness of their new medication for patients with a number of chronic illnesses. We were engaged to build an understanding of the current patient experience and propose solutions  the company could create or sponsor to improve that experience.

Understanding the current patient experience through deep conversations provided inspiration to design new support to patients with psoriasis, psoriatic arthritis and ankylosing spondilitis. Real quotes and stories provided a level of empathy beyond a list of pain symptoms. Synthesis and design exploration led to the development of a series of initiatives to educate and support patients and their friends and families. We also worked with the client to develop a strategy and roadmap to implement the solutions.

•  Creation of multiple service and product concepts to improve the patient experience and brand awareness
•  Development of an implementation roadmap 
•  Patient appreciation and healing through conversation